Corporate gifting has moved beyond a trend and has become a common professional practice. Companies are regularly sharing gifts with their employees, clients, and business associates. It signifies appreciation and shows that you value their association and contribution towards the business growth. Although the practice of corporate gifting has been around for quite some time, it is now evolving into a statement of sustainability. Companies are embracing eco-friendly gifting practices to be more empathetic towards the environment. To enable sustainability in gifting, companies are looking to buy gift cards in India. Gift cards are well-placed to cater to the shift towards eco-friendly gifting.
Sustainable Corporate Gifting
Sustainable corporate gifting is the process of gifting where you align your message of eco-friendliness and social responsibility with the practice. It involves selecting gifts that are made from recycled materials, organic ingredients, or ones that have minimal environmental impact. It’s putting the environment ahead of the gifting culture. In line with this trend, companies are looking to buy gift cards in India.
Benefits of sustainable corporate gifting
Positive impact on the environment: By deciding to buy gift cards in India, you make a conscious decision to reduce your carbon footprint, eliminate waste, and conserve natural resources.
Improves brand story: By adopting sustainable corporate gifting practices you attract employees and clients that care about the environment and long-term sustainability.
Leave a strong social impact: By selecting gifts that are ethically produced without exploiting natural resources, you reposition yourself as a socially responsible business.
Sustainable Corporate Gifting with Gift Cards
There has been a recent trend to buy gift cards in India as they are a great way of practicing sustainable corporate gifting. It eliminates physical waste and plastic that are typically associated with traditional gifts. Below are some of the ideas of using gift cards in India for sustainable gifting.
Digital gift cards
Companies can choose digital gift cards that can be shared through an email or app. It will significantly reduce plastic waste, physical mailing, and emissions. Instead, businesses can use digital gift cards to purchase ebooks, music subscriptions, or wellness programs.
Sustainable brands
You can buy gift cards in India from companies that focus on sustainability in not just the products they make but also the packaging. Product packaging is one of the significant producers of waste. You can pick a brand that uses recycled or biodegradable materials.
Experiences over products
Instead of purchasing a physical item that eventually ends up in a landfill, you can give an experience to your employees or clients. Consider giving them an eco-friendly experience like a visit to a plant nursery or local events. However, you can also buy gift cards in India for cooking classes, wine tastings, wellness vacations, or other outdoor adventures.
Promote Local Businesses
Sustainable corporate gifting also extends to offering gifts that promote local shops and restaurants. The idea behind focusing on local options is that it will reduce transportation emissions while helping the local economy. Most native businesses also produce their own raw materials, which is very eco-friendly.
Promote charitable elements or good causes
Giving back to society through a good cause also comes under the purview of sustainable corporate gifting. If the recipient favors a particular cause or element, you can buy gift cards in India, where a portion of the purchase goes to the charity. This way you offer a gift that lasts for a long time in their memory while affecting a real life.
Personalize corporate gifting with Zaggle Edge
Although corporate gifting is a rather professional or formal practice, gifting has always been a personal event. Therefore, you must retain an element of personalization when planning your corporate gifting program. Even with sustainability as your goal of corporate gifting, you must ensure that you are personalizing the experience to suit their preferences. One great option to customize the gifting experience is through Zaggle Edge. It is an innovative gift cards solution that provides a wide range of options.
You can learn more about Zaggle Edge here.